“What I Eat in a Day” is a popular content format in influencer marketing, in which influencers give their followers a glimpse into their daily eating habits.

They typically show what they eat for breakfast, lunch, and dinner-as well as snacks throughout the day -often in the form of Stories, Reels, or videos. The format comes across as personal and authentic, as it reflects the influencer’s everyday life and fosters a sense of connection with the community.

For brands, this format offers a natural way to integrate products -such as food, supplements, or kitchenware. These are incorporated more organically by actually being used in daily life, rather than being the focus of a traditional advertisement.

For followers, the content is often inspiring, entertaining, or informative, particularly regarding nutrition, fitness, or lifestyle. At the same time, it’s important that such content remains realistic and transparent so as not to convey false expectations or unhealthy ideals.