E-commerce refers to the online retail sector where products are sold via websites or apps. For models, e-commerce primarily means being booked for online shops, catalogs, product photography, and advertising campaigns that digitally showcase clothing, accessories, or other products.

E-commerce photoshoots differ from traditional fashion or editorial shoots: The focus is on clearly presenting the products, ensuring a proper fit and attention to detail, so that online customers get a realistic impression of the item. Professional models must demonstrate precise poses, natural movements, and compelling product presentation.

International markets like Istanbul, Shanghai, and Bangkok are particularly popular and offer a high number of e-commerce jobs.