Yes, we work with clear minimum requirements. As a rule, we assume that models as influencers have at least 10,000 followers (10k). A consistent engagement rate is equally important to us, as we place great value on organically built reach.

However, for us, it is not just about numbers, but above all about the quality of the presence. This includes an active, genuine community as well as a clear positioning and consistent visual language. A uniform look in the feed, recognizable content, and a consistent overall image are crucial for brands to be interesting in the long term.

Authenticity is our top priority. We make sure that accounts not only bring in reach, but also convince visually and in terms of content. For convincing collaborations to be built and developed sustainably, they need to be based on a credible orientation and a clear profile.