Affiliate marketing is a performance-based marketing model in which influencers or publishers promote products or services using unique links or codes and earn a commission in return.

Payment is only made when a specific action occurs, such as a purchase, click, or sign-up. Tracking is handled through affiliate links or codes, allowing brands to measure exactly which partner generated the results.

For influencers, affiliate marketing is a flexible way to generate income without relying solely on fixed campaign deals. For brands, it’s an efficient strategy since they only pay for actual performance while expanding their reach through authentic recommendations.