An affiliate link is a unique, trackable link used by influencers to promote products or services and earn a commission based on performance.

When a user clicks on the link and completes a purchase or specific action, it is attributed to the influencer. In return, they receive a pre-agreed commission, usually a percentage of the sale.

Affiliate links are commonly placed in stories, posts, videos, or bios, making it easy to connect recommendations directly with a purchase option.

For influencers, affiliate links are an important source of income, allowing them to monetize their reach. For brands, affiliate marketing is efficient because they only pay for actual results while benefiting from authentic recommendations.