POS stands for Point-of-Sale, which refers to the place where a product is actually sold – for example, a shop, boutique, department store, or a store in a shopping center. In the modeling and advertising industries, POS production refers to visual material created specifically for use directly in stores.

In POS campaigns, brands often produce photos or videos that are later used in their own stores. This includes, for example, large posters in shop windows, images in the sales area, displays next to the products, digital screens in the store, or advertising space in shopping centers. Large fashion and lifestyle brands, in particular, regularly use POS campaigns to equip their stores with current visual material at the start of a new season or collection.

For models, the term is also important for another reason: usage rights. When a shoot is planned for POS, it means that the images are not only produced for internal purposes but will appear publicly in a sales context – directly where customers shop. Therefore, additional usage rights (buyouts) are usually agreed upon. These terms regulate where and for how long the images may be used, for example, in stores worldwide or only in specific regions.

So, if a job description includes POS, you know that the produced material will later be used in a brand’s retail environment – for example, as posters in stores, on displays in stores, or on screens in shopping centers. For models, this can often mean higher compensation because the use of the images is more extensive.