Point-of-sale marketing (POS) refers to promotional activities that take place directly at the location where a purchase is made, aiming to influence buying decisions at that exact moment.

The point of sale is where the transaction happens – such as in retail stores, supermarkets, or even online shops. POS marketing includes tactics like product placements, displays, special offers, discounts, or eye-catching setups near checkout areas.

The goal is to capture customer attention at the critical moment and trigger impulse purchases. This makes POS marketing particularly effective, as it targets consumers right before they make a purchase.

For brands, POS marketing is a key tool to highlight products and directly boost sales.