“Point of View” (POV) translates to “perspective” or “viewpoint”. In social media, especially on platforms like TikTok and Instagram, influencers use this term to describe content that is told from a specific point of view. This usually involves the viewer feeling like they are in a certain role and experiencing the events as if they were part of the situation.

Typical POV videos often start with a brief description such as “You meet your crush by chance” or “You are new at school”. A scene is then shown in which the influencer acts as if he is interacting directly with the viewer. This creates a personal and often emotional impression, because the viewer is not just watching, but actively immersing themselves in the story.

This format is particularly popular with influencers because it increases engagement. Viewers feel more addressed, react more often with likes or comments and stay longer with the video. Overall, POV ensures that content appears more vivid, direct, and often more entertaining.