Veganuary is an international campaign that encourages people to follow a vegan diet for the entire month of January.

In the influencer sphere, Veganuary is often used as an opportunity to create special content: influencers share recipes, test vegan products, or document their own experiences with plant-based eating. The focus is often on inspiration, education, and trying out new habits.

For brands- especially those in the food, lifestyle, or sustainability sectors – Veganuary offers an ideal opportunity for collaborations. Products can be integrated into authentic everyday situations while simultaneously tapping into a current social trend.

For followers, the content is often motivating and accessible, as it shows that a vegan lifestyle can be tried out even temporarily and without much pressure. At the same time, Veganuary usually isn’t about perfection, but rather about consciously testing and discovering.