Value Content refers to content in the influencer area that offers a clear added value to the community. For example, this can be helpful tips, knowledge, inspiration or entertainment – in other words, content that viewers can really benefit from.

Instead of just advertising, Value Content is about building trust and engaging followers in the long term. Examples include tutorials, explanatory videos, personal experiences or helpful recommendations. Such content often ensures that the community is more active and identifies more strongly with the influencer.

Many customers or brands therefore specifically want an advertising mail to not look like classic advertising, but to be built as value content. The influencer should therefore meaningfully integrate the product into useful or entertaining content, so that it appears natural and credible to the target group.