A text overlay is a layer of text placed on top of an image or video to communicate additional information or messages. It is widely used in social media, video content, and graphic design to highlight captions, quotes, or key points without overpowering the visual itself.

When used effectively, text overlays enhance the meaning of the content, provide context, and guide the viewer’s attention to what matters most. This creates a clear and engaging combination of visuals and messaging.

Popular tools like Canva make it easy to create text overlays and offer a variety of features to elevate content and make it more visually appealing and professional.