SoMe is the common short form for social media and is used as an everyday abbreviation in agencies, editorial teams and marketing departments, for example when people talk about SoMe content, a SoMe budget or a SoMe campaign. For you as a model or creator, SoMe comes up mainly in briefings and contracts, where it is defined which channels your images may appear on and for how long. If SoMe usage is agreed there, it means your photos or videos will run on the client’s social media channels, so on Instagram, TikTok or LinkedIn, and not in print or classic advertising. Always check the stated duration and the listed platforms, because your fee depends on them.