The Self-Care Sunday trend, also known as #selfcaresunday, is being promoted on social media, particularly by influencers. Today’s society increasingly views Sunday as a protected, work-free time. The traditional workweek no longer extends solely to office hours, and the desire to draw clear boundaries between work and personal time has led to the popularity of the hashtag #selfcaresunday. Olivia Palermo and Michelle Obama have helped set this trend.

The #selfcaresunday movement arose from the desire to spend Sundays more mindfully and at a slower pace, using the newly gained time to attend to personal needs. Beauty topics and body positivity are often at the center of this movement.