The Quality Score is a metric that evaluates the quality of influencers and their target audience on a scale based on quantitative and qualitative characteristics. These include factors such as engagement rate, image quality, reliability, level of innovation, speed of execution, and other criteria.

When the Quality Score is applied solely to the target audience, it is referred to as the Audience Quality Score. This metric measures the quality of an influencer’s followers and also represents it on a scale. Both the Quality Score and the Audience Quality Score are calculated dynamically and take into account the overall performance and potential of influencers.