An outro is the closing sequence at the end of a video, usually featuring a logo, closing line, credits or call to action. It matters for influencers because the outro is where you credit the photographer, makeup artist, stylist, agency, brand or location, just like in professional productions. For paid partnerships and UGC jobs, clients often specify exactly what must appear in the outro, such as their logo, slogan, website or discount code. A clean outro looks professional, strengthens your brand and gives everyone involved visibility.