Outtakes are recordings that are made during a shoot but are not used in the final video or post in the influencer and content world. Often these are slip-ups, funny mishaps, failed scenes or spontaneous moments.

Influencers often deliberately use outtakes to appear more authentic and approachable, as they show that real, imperfect situations lie behind the finished content. Such clips are often integrated as extra content in stories, reels or at the end of a video to entertain the community and highlight the personality of the influencer.