Model-based user-generated content (UGC) describes content created by a model that can be used by brands or companies as authentic advertising material. The term “UGC” stands for user-generated content and is typically used for content created by ordinary users and shared on social media.

With model-based UGC, the focus is on the model creating content that appears authentic and natural, but is presented by someone generally perceived as attractive and aesthetically pleasing. Importantly, the model’s reach is not the primary factor—this distinguishes model-based UGC from influencer-generated content (IGC), where the creator’s reach plays a central role.

A particular advantage of model-based UGC is its cost-efficiency. Since no professional team is needed behind the scenes—such as photographers, stylists, or a studio—additional production costs are eliminated. The model can create the content independently, often from home, which not only reduces costs but also increases flexibility. This option is therefore particularly suitable for brands that want to create visually appealing content with a model without having to spend a large budget on elaborate productions.

Our conclusion:

Model-based user-generated content (UGC) combines the advantages of professional aesthetics with the credibility and authenticity of UGC, is cost-effective, and ideal for brands that want to create high-quality content with a manageable budget.