A campaign is a planned series of coordinated advertising activities used to promote a brand, a collection, or a product. A campaign can include photos, videos, social media content, ads, and billboards. Models embody the brand message and visual language the client is looking for. Besides the shoot fee, what matters most for the booking are the agreed usage rights, territories of publication, usage periods, and any exclusivity commitments.

As a model, a campaign is often one of the best-paid jobs, because your images are visible in many media over a longer period. That's why buyouts are decisive for your fee, meaning where, for how long and in which countries the images are used, along with any exclusivity your agency negotiates for you.

See also: Usage rights.