A haul is a content format commonly used in influencer marketing where purchases or products are showcased and presented.

Influencers share items they have recently bought or received through videos, posts, or stories – typically on platforms like YouTube, Instagram, or TikTok. These are often presented as unboxings, where products are unpacked, reviewed, and discussed.

Hauls are popular because they provide authentic insights into consumer choices while offering inspiration to the audience.

For brands, hauls are an effective way to increase product visibility and influence purchasing decisions through personal recommendations.