A hashtag is a word or phrase preceded by the “#” symbol, used to categorize content on social media and make it easier to discover.

Hashtags help group posts around specific topics, trends, or communities. Users can search for or follow hashtags to find relevant content.

In influencer marketing, hashtags are important because they can increase reach and help connect content with new audiences. They are also often used in campaigns or to highlight trends.

For influencers, hashtags are a strategic tool to improve visibility. For brands, they help organize campaigns and track performance.