A goodie bag is a gift bag that is distributed to guests at events, shows or special occasions and contains various small products or promotional items. It serves to make visitors happy and at the same time to present brands or products. Typical contents are, for example, cosmetics samples, snacks, vouchers or small accessories. Especially in the fashion and advertising industries, goodie bags are an important part of the overall experience, as they emphasize the atmosphere of an event and give guests something lasting to take away.

For models and influencers, goodie bags have an additional special meaning, as they are not only gifts but can also provide content. Product providers or brands often enjoy seeing the contents of the goodie bag displayed on social media, for example in the form of an unboxing reel, where the products are unpacked and presented. Whether and how the content is shared is usually up to the models and influencers themselves. At the same time, the presentation of the Goodie-Bag offers a professional opportunity for self-marketing: Through the targeted staging of the content and an authentic representation of their personal style, models and influencers can specifically attract the attention of brands and recommend themselves for future collaborations or engagements, even if there is no direct cooperation at the time of the presentation.