The YouTube-Generation refers to a group of young people who grew up with YouTube and use it as a central platform for entertainment, information, and learning.

For this generation, YouTube is one of the primary video sources – for consuming, creating, and sharing content. Influencers and creators play a key role, as they set trends and build strong connections with their audiences.

Common formats such as tutorials, vlogs, challenges, and entertainment videos address both the need for knowledge and entertainment, making YouTube a highly versatile platform.

The YouTube-Generation is considered highly tech-savvy and is strongly influenced in its opinions, values, and purchasing decisions by content creators, who are often seen as role models and trusted voices.