Generation-Alpha (also known as Gen-Alpha or Gen-A) refers to the youngest generation, born from around 2010 onwards and still evolving. It follows Generation-Z and largely consists of the children of Millennials.

Since many members of this generation are still very young, the exact end year has not been clearly defined. Generally, however, it includes all individuals born after 2010.

Generation-Alpha is growing up fully immersed in a digital world. Technologies such as smartphones, tablets, artificial intelligence, and social media are part of their everyday lives from the very beginning, shaping their behavior, communication, and consumption patterns.

For brands and influencer marketing, this generation is particularly relevant, as they are exposed to digital content early on and represent an important future target audience.