Dwell time refers to the amount of time users spend engaging with a piece of content before moving on or leaving the platform.

In influencer marketing, it is a key indicator of how engaging and relevant content is to the audience. The longer users stay, the higher the perceived interest.

Platforms often use dwell time as a signal in their algorithms: content that keeps users engaged longer is usually ranked higher and distributed more widely.

For influencers, a high dwell time shows that their content captures attention. For brands, it’s an important metric for evaluating content quality and campaign performance.