A podcast is a digital audio format where episodes are published regularly on specific topics and can be listened to anytime.

Podcasts are typically distributed via platforms like Spotify, Apple Podcasts, or other streaming services and can include interviews, conversations, storytelling, or educational content. They are especially popular because they can be consumed flexibly – while commuting, exercising, or during everyday activities.

In influencer marketing, podcasts are used to share in-depth content, showcase personality, and build a strong connection with the audience. Advertising can be integrated through sponsorships, native ads, or product placements.

For brands, podcasts offer a way to communicate more complex messages and connect with their audience in a personal and authentic way.