Pinktober is an awareness and marketing campaign that takes place in October, focusing on breast cancer awareness and prevention.

The term combines “pink” (the symbolic color for breast cancer awareness) and “October.” During this month, many brands, organizations, and influencers participate by sharing content, launching fundraising initiatives, or releasing special pink-themed products to raise awareness.

The goal of Pinktober is to promote early detection, prevention, and support for those affected, while encouraging people to engage with the topic and show solidarity.

In marketing, Pinktober is often used to demonstrate social responsibility while running purpose-driven campaigns.