An imprint (legal notice) is a mandatory disclosure required for providers such as companies or influencers who offer or promote products, services, or other offerings online.

It ensures transparency by allowing users to clearly identify who is behind a website, online shop, or social media profile. This requirement applies to all commercially used online presences, including accounts on platforms like Instagram or Facebook. Exceptions generally apply only to purely private or occasional sales.

An imprint includes essential information such as name, address, email address, and phone number. Depending on the case, additional details may be required, such as a VAT identification number or entries in official registers. Certain professions may also need to provide information about supervisory authorities.

It is important that the imprint is easy to find, permanently accessible, and clearly visible – typically via a direct link. Failure to provide an imprint can be considered a legal violation and may result in penalties.