“Dubai influencers” refers to influencers who temporarily or permanently relocated to Dubai during the COVID-19 pandemic.

This trend was widely criticized in the media and by online communities. Influencers faced accusations of lacking responsibility – especially regarding travel during the pandemic- as well as criticism related to their role as public figures and potential tax avoidance.

As a result, the term is often used with a critical connotation and is closely linked to broader discussions about responsibility and authenticity in influencer marketing.