A takeover in influencer marketing refers to the temporary control of a social media account by an influencer.

During this time, the influencer creates and publishes content directly on the brand’s or another creator’s account – often for a day or as part of a campaign. This can include stories, posts, or live sessions, offering the audience a fresh and more personal perspective.

The goal of a takeover is to bring new energy to the account, reach new audiences, and boost engagement. Brands benefit from the influencer’s personality and reach, while the influencer gains exposure to a new community.