Generation Y (Gen Y), also known as the millennials, comprises the population group born roughly between the years 1981 and 1996 (the exact birth years may vary slightly depending on the source). This generation follows Generation X and precedes Generation Z. The millennials are the first generation to grow up with the internet and digital technologies, though not from birth, like Gen Z. They experienced the development of the internet, smartphones, and social media, which shapes their relationship with technology.

If your community is largely made up of millennials, that shapes which formats, topics and brands work for them. Brands often see this audience as having solid purchasing power, and that can be a strong argument in your media kit. So check the age breakdown in your analytics regularly and tailor your content and pitches accordingly.