A media kit is a promotional and presentation document that bundles key information about an influencer, their brand, and their social media presence.

It serves as a portfolio and can be compared to a model book. Influencers use it to present themselves professionally to potential collaboration partners. Typical contents include reach, target audience, engagement rates, past collaborations, as well as offered services and pricing.

For brands, a media kit provides a quick and structured overview to evaluate whether an influencer is a suitable fit for a campaign.