A mass follower is a social media user who follows a large number of accounts in a short period of time, usually with the goal of gaining followers in return.

This strategy is often linked to methods like follow-for-follow, where users hope that some of the accounts they follow will follow back.

In influencer marketing, this behavior is generally viewed critically, as these followers often have little genuine interest in the content, leading to lower engagement and reduced authenticity.

For brands, it is more valuable to focus on organically grown and active communities rather than artificially inflated follower numbers.