A mashup refers to the creative combination and transformation of existing content such as text, images, or videos into something new.

In social media, the term describes the practice of remixing and reinterpreting existing material, often placing it in a new context. This can create new meanings, expand original messages, or deliberately alter them.

The term originates from the music industry, where mashups involve blending and reworking existing songs to create a new composition.

In the context of influencer and social media culture, mashups are a popular creative tool – especially in meme culture. They are used to convey humorous, unexpected, or deeper messages and to capture audience attention.