A jingle is a short, recognizable melody or sound sequence, often including a brand name or slogan, that makes a brand instantly recognizable by ear. On social media you’ll mostly come across it in brand collaborations: for UGC (user-generated content) jobs or sponsored posts, clients often send their jingle as an audio file. They then specify where and for how long it must be heard in the video, for example at the beginning, in the outro or under the logo. Only use the file the client has approved and follow their placement and volume guidelines so your video gets approved.