A “Get Ready With Me” (#GRWM) is a popular content format in influencer marketing where influencers take their audience through their preparation for a specific occasion.

This could be getting ready for the day, an event, a date, or a shoot. Influencers often showcase their beauty and styling routines, talk about products, outfits, and share personal thoughts or stories.

GRWM content feels relatable and authentic, as it offers real-life insights and is usually presented in a casual, storytelling style. Products can be integrated naturally without feeling like traditional advertising.

For brands, this format is valuable because products are shown in real-life use. For influencers, it’s a great way to express personality and build a stronger connection with their audience.