A follow-me-around is a content format in influencer marketing where influencers take their followers along through their daily lives.

It typically consists of short clips or story sequences showing different situations, places, or activities—such as a daily routine, an event, a shopping trip, or a vacation. The content usually feels spontaneous, unfiltered, and very personal.

The goal of this format is to build closeness with the community and give followers the feeling that they are “coming along” with the influencer. Products or collaborations can be integrated naturally and unobtrusively into everyday life.

For influencers, the follow-me-around format is a way to create authentic and relatable content. For brands, it offers an opportunity to place products realistically in everyday life and present them credibly.

See also: Follower.