Empty product videos are a content format in influencer marketing where products – often shown as empty packaging – are visually presented.

In these videos, influencers typically showcase products they have already used up and share their honest opinion. They often answer whether they would repurchase the product and give direct recommendations, providing insights into their personal experience.

The format combines authentic reviews with aesthetic visuals, such as close-up shots or minimal setups, often enhanced with music or text overlays.

For brands, empty product videos serve as strong social proof and can positively influence purchasing decisions. For influencers, they offer an easy way to create relatable, trustworthy content that strengthens their connection with their audience.