A beauty influencer is someone who creates content on social media or digital platforms that focuses primarily on beauty, skincare, and cosmetic products. Beauty influencers share their experiences and reviews of various beauty products and techniques and have a large following that regularly keeps up with their recommendations and tips.

As a beauty influencer, you work in a niche with lots of collaboration opportunities but also high responsibility, because your community often tries your recommendations directly on their own skin. Don't promise effects you haven't experienced yourself, and point out possible sensitivities. Honest reviews strengthen your credibility and make you more attractive to reputable cosmetics brands in the long run.