Baking is a professional makeup technique used primarily when makeup needs to look absolutely flawless and long-lasting under strong lighting conditions. After applying concealer – usually under the eyes, in the T-zone, or under the cheekbones – a generous amount of translucent powder is applied to the affected areas and left to set for a few minutes. The warmth of the skin causes the powder to blend more effectively with the foundation and concealer, resulting in a particularly smooth, set finish. The excess powder is then carefully brushed away.

This technique is especially relevant for photoshoots using strong studio or flash lighting. Such lighting is unforgiving of imperfections – every tiny crease or concealer shift becomes visible. Baking brightens the under-eye area, visually refines pores, and ensures long-lasting wear. The result is a very smooth, almost filter-like look, which is particularly in demand for beauty, glamour, or editorial productions.

Our Academy will take you to the next level with its regularly held makeup workshops – practical and with real industry insight.

As a model, it helps to know what the makeup artists are doing on set, so you can keep still, avoid touching your face and cleanse and care for your skin thoroughly after the job. At the same time, some jobs have no makeup artist, or the client asks you to touch up your own makeup between shots, and then you should know how to bake so that concealer and powder hold up under studio lights and flash. As an influencer, especially in beauty, baking is a popular tutorial topic where you should explain the technique and products credibly. Test the result under your own lighting and with flash beforehand, because some powders can leave a white cast in photos.