In the modeling industry, the term advertisement refers to commercial assignments in which models are used in campaigns to promote products or services. Advertising campaigns are among the highest-paying assignments in the modeling industry. The amount of the fee is influenced by the brand’s recognition and the frequency of its advertising presence. The range of advertising includes, among other things, posters, point-of-sale (POS) promotional materials, flyers, and catalogs. Advertising serves as a means to increase sales figures. This category includes all forms of promoting ideas, products, or services through a recognizable brand or client, using commercial media. Since a model often loses bookings after an extensive advertising campaign for a well-known brand (competitors tend not to book a model whose face is strongly associated with another brand in the same product category), it is crucial that a model receives high daily rates for working on such campaigns.