The licensing model forms the contractual basis for the use of your digital likeness. It specifies who may use your AI twin, to what extent, for what purposes, for how long and in which markets. Unlike traditional model bookings, the focus is not on your physical presence but on the commercial use of your digital identity.

Specifically, this means that you as a real person remain the basis and rights holder of your identity, while brands, companies or agencies receive defined usage rights through a license. These can relate, for example, to use in advertising campaigns, social media content or e-commerce applications.

A professionally set up licensing model usually covers aspects such as scope of use, term, geographic reach, compensation structure, and approval and control rights. This ensures that your AI twin is used in a clearly defined, on-brand way that is in line with your own wishes.

In short, the licensing model creates transparency and security for everyone involved: companies receive clearly regulated usage rights, while you keep control over your digital identity and get a fair share of its use.