An “it girl” is a woman who embodies the spirit of the moment – someone everyone talks about, whose style is copied and who seems to set trends effortlessly. The term dates back to the 1920s and has been reinvented with every generation: from society figures and models to today’s influencers and creators.

What makes an it girl is rarely just her look. It’s the combination of a recognizable personal style, charisma, a certain mystery and the feeling that she is always in the right place at the right time – at fashion weeks, in the front row, at the hottest parties and on everyone’s feed.

For brands, it girls are extremely valuable: when they wear a bag, a pair of sunglasses or a brand, it often sells out within days. That’s why fashion and beauty houses invest heavily in partnerships with them.

For you as a model or influencer, the it-girl status can’t be planned – but you can build the foundation: develop a signature look, show your personality instead of copying trends, choose your collaborations carefully and stay authentic. The it girls who last are the ones who stand for something beyond the hype.

See also: Fashion Week, Front row, Signature look.