A step and repeat is the photo wall at events such as fashion shows, premieres, galas or brand launches. It is printed with the logos of the organizers and sponsors in a repeating pattern. The name comes from the routine: guests step in front of the wall, pose, move on – and the next person repeats it.

The pattern ensures the logos are visible in every photo, no matter the angle or crop. For sponsors, this means valuable visibility in the press and on social media.

For you as a model or influencer, the step and repeat is often the most important moment of an event: this is where the photos for the press, agencies and your feed are taken. Practice your poses beforehand, check your outfit from every side and take a moment rather than rushing through. If you are booked for the appearance, clarify in advance which brands you may and may not wear.