Spark Ads are an ad format from TikTok that lets organic posts run as paid ads. Brands can use their own posts or – with the appropriate authorization – content from models and creators. The engagement generated by the ads is credited to the original post. In particular, models and creators should clearly agree on the duration of use, the scope of advertising, and compensation. The technical authorization of a post should match the advertising rights granted in the contract.

See also: Creator, Advertisement.