CGI models are virtual, computer-generated models that do not exist in reality. The term “CGI” stands for “Computer Generated Imagery” and describes images or figures that are created entirely digitally using 3D software and animation. Unlike real models, CGI models are not photographed, but designed on a computer, allowing their appearance, proportions, and style to be freely determined.

These digital models can appear very realistic or be designed to be deliberately artificial and futuristic. They can be used flexibly, as neither a physical shoot nor a real location is necessary. Posen, outfits, lighting and surroundings can be adjusted or completely recreated at any time. This makes CGI models particularly efficient for advertising campaigns, social media content or use in e-commerce.

An important difference is with so-called AI twins: While CGI models are completely invented, AI twins are based on real people and digitally replicate their appearance. CGI models, on the other hand, are standalone, digital figures without a real model. Overall, they offer brands a great deal of creative freedom and control, but are usually used as a supplement to real models, not as a complete replacement.