For new influencers, it is important to understand that reach compensation and the thousand-contact price (TKP) are related, but not the same. Range compensation is a payment model where you earn money depending on how many people view your content. This means: The more views, the higher your payment – your income is directly linked to the performance of your video or post, for example on platforms like Instagram or TikTok.

The thousand-contact price (TKP) is merely the calculation basis within this model. It determines how much money you get per 1,000 views. For example, if you have agreed on a TKP of €10 and your video reaches 20,000 views, the total is simply extrapolated: you receive €200. The TKP is therefore not a separate remuneration type, but only the specific number with which your reach is converted into money.

In summary, this means: Reach compensation describes the principle that you are paid for your achieved reach, while TKP determines how much you earn per 1,000 people reached.