A petfluencer is an influencer where an animal – usually a dog, cat, or other pet – is the main focus of the content.

The social media accounts are typically managed by the owners, while the pet acts as the “face” of the brand. Content often includes cute photos, funny videos, everyday moments, and collaborations with brands in pet care, accessories, or lifestyle.

Petfluencers are highly popular because they create emotional appeal and are often perceived as authentic and entertaining.

A well-known example is Doug the Pug, who has built a global fanbase through humorous content and frequently collaborates with brands.