Online video advertising refers to the use of video-based ads on the internet.

These ads appear on platforms such as YouTube, social media, or websites and can be shown before, during, or after video content (pre-roll, mid-roll, or post-roll ads). In-feed ads and story ads are also part of this format.

In influencer marketing, online video advertising plays a key role, as influencers use video content to integrate products authentically into their content. Instead of traditional ads, native formats are often created, where products are embedded in vlogs, tutorials, or formats like GRWM or follow-me-around.

The goal is to capture attention, deliver emotional messages, and increase credibility through the influencer’s personal connection with their audience.

For brands, this combination offers the advantage of combining reach with authenticity. For influencers, it creates opportunities to integrate brand partnerships creatively and naturally into their content.