A launch refers to the introduction of a new product, service, or campaign to the market.

In marketing – especially influencer marketing – a launch is a crucial moment that is often prepared through targeted actions such as pre-buzz, teaser content, or exclusive previews. The goal is to generate maximum attention and create a strong first impression.

Influencers play a key role during a launch by authentically presenting and reviewing products to their audience, helping to increase reach, credibility, and demand.

A successful launch is characterized by a clear strategy, coordinated communication across multiple channels, and strong audience activation.