Cooperative marketing refers to the collaboration between two companies that jointly communicate a cohesive message and benefit from each other.

A common example is when one company supports or integrates another company’s products or services into its communication. For instance, a coffee brand might work with influencers who showcase the coffee being served in cups from a partner porcelain manufacturer, with both brands highlighting the collaboration.

In influencer marketing, this approach enables authentic and creative campaigns where multiple brands are combined in a meaningful way. It is important that the partnership feels natural and provides clear value to the audience.

As an agency, we connect you with suitable brands as well as influencers and develop a tailored concept and setting for successful collaborations.